Color Paper Stock At Limited Papers

Business owners should be aware of the power of color paper stock when selecting a shade for their next direct mail campaign. Because colors are tied to emotion, memory and brand identity, they can greatly impact the success of your marketing collateral--for better or worse.

Psychology of Color Paper Stock

When you choose Cranes color paper stock for your next marketing initiative, remember that some colors carry particularly strong associations.

• Black: While many people think of black paper as boring or monotonous, it is a "classy" color for projects that need sophistication. Black text and graphics can also lend a serious tone to documents.
• Red: Often used as an attention-getter, red is a powerful color that indicates high emotion or excitement.
• White: Because of its ability to reflect light, white is a clean, sterile color. When mixed with black, white copy is often used for elegant, distinctive documents.
• Green: Green is a tranquil, natural color that works well when promoting eco-friendly messages.
• Yellow: Warm and cheerful, yellow paper is a flashy choice. Avoid yellow overkill, however, because it can tire out the eyes.
• Blue: Typically considered soothing and unemotional, muted blue is an attractive choice for professional marketing pieces.

Buy Specialty Paper Online

When you purchase affordable, high-quality color paper stock from Limited Papers Inc., you'll enjoy longstanding paper expertise and superior customer service. Located at 67 34th St. (4th Fl.), Brooklyn, N.Y., 11232, our warehouse stocks thousands of envelope, paper and cover stock styles, including Cranes color paper. For questions about how to buy specialty paper online or to check on your order status, call 800-797-7022, email sales@limitedpapers.com or fax our paper experts at 718-499-5735.